A Google vai encerrar a sua rede virtual Lively. Na concorrência com o Second Life, esta plataforma não terá tido o sucesso (económico) desejado.

Na resposta ao fim deste projecto várias são as respostas do continente Web:

“Lively only worked on Windows platforms” – Digital Pivot

Lively was doomed from the start because it didn’t convey the core values of the Google User Experience team: to design and develop digital environments that are, in their words, “useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable.” – Anikto

“There’s No Sex in the Champagne Room in Lively” – Mashable.com